While playing and later coaching within grassroots and semi-professional football, Alistair recognised a recurring problem: talented players lacked structured development, honest feedback, performance education and clear pathways to progress. This inspired the creation of Playmaker London — a scout-led development platform designed to replicate professional standards outside of traditional academy systems.

Today, Alistair combines talent identification, personalised training programs, strength and conditioning integration and player education to help athletes train smarter, develop faster and compete at higher levels. His approach focuses on clarity, accountability and measurable progress — ensuring players understand exactly where they stand and what is required to reach the next stage.